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Dr. Jack West – Social Media in Healthcare

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Buddy Scalera is a podcaster and Senior Director of Content Strategy in Global Health Science at the Medicines Company, and has been a member of the GRACE board of directors since 2011.   We are thankful to Buddy for his ongoing input to GRACE, and allowing us to share this interview with GRACE founder and president Jack West, MD.  


Recently Dr. Jack West made a special guest appearance on RxDM Storycast, with Buddy Scalera.  In this interview on the RX Digital Marketing Podcast, Dr. West discusses GRACE and topics related to storytelling in healthcare, the role of social media in healthcare, and the ways that the pharmaceutical industry can work effectively with non-government organizations.  

The full one-hour audio podcast and full transcript are available for free at the RXDigitalMarketing.com website, available here, or clicking the image below.

 “I think that oncologists and physicians, in general, have become enamored of statistics and evidence-based medicine, and of course that is really, has been in many ways, a benefit in the sophisticated way we think about treating patients,” explains Dr. West in the podcast, “but lost is the fact that everybody’s brain is really equipped best to think about narratives, about stories.”


The RX Digital Marketing podcast covers a wide range of topics, including ways that patients and professionals leverage social media for support. Dr. West spoke about early social networks during his TEDx talk in 2011. Buddy Scalera and Dr. West review key points from that presentation, as well. Dr. West’s TEDx talk can be viewed here


Please feel free to offer comments and raise questions in our Discussion Forums.


 

About Buddy Scalera

Senior Director, Content Strategy
Global Health Science, The Medicines Company

Buddy is a strategic thought leader in new media technologies with 16+ years of digital content strategy experience. He has written and spoken extensively about healthcare marketing, social networks, marketing storytelling, web technologies and multimedia. He is the author of five mass market books on content, creative techniques, and process. He launched and maintained award-winning health information websites and was one of the driving forces behind placing the first pharmaceutical brand on a social network. At The Medicines Company, Buddy is the Senior Director of Content Strategy in the Global Health Sciences division. 

Twitter: @BuddyScalera

Website: BuddyScalera.com


 


Denise Brock

End of Year Appeal 2016

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Jim and Laya continue to share with us their stories and heartfelt words in support of GRACE.  Watch now – the story of how Jim and Laya came to know GRACE, and visit our donate page to give in honor of someone, in honor of yourself, in honor of GRACE. 

 

You no doubt already have experienced the power of personal connection provided by the Global Resource for Advancing Cancer Education (GRACE).  We are two of GRACE’s earliest followers and the relationship we forged became a lifeline during dark times for each of us.
 
We found a network of support at GRACE – from the faculty who provided vital information to patients and fellow caregivers. When we found GRACE, we found a caring community of doctors who would patiently answer our questions. We found critical data to help us make informed decisions. We found new friends in one another – it’s a tremendous gift to know someone who can understand what you and your family are experiencing. Most importantly, what we think is amazing about GRACE – is that it has leveled the playing field for everyone. Someone who lives in Small Town, USA, may not have access to doctors who specialize in their cancer – and that isn’t right. When life and death are on the line, geography should not matter. Everyone should be able to get the same information about their disease, regardless of where they live.
 
The holidays are a time to connect and to celebrate the relationships that sustain us. We invite you to join us in honoring the incredible work of GRACE that has made life-changing connections possible for all whose lives are touched by cancer.  Thank you for being part of our community and Happy Holidays.

 

 
Thank you,



 


Denise Brock

Donate to GRACE this Giving Tuesday, 2016

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Many people from our GRACE community know very well two of our earliest followers, Jim Celebucki and Laya Dogmetchi. Jim and Laya join us today on Giving Tuesday to ask you to join them in supporting GRACE as part of this global day of giving. 

 

Cancer has played a pivotal role in each of our lives. When we found GRACE, we found a caring community of doctors who would patiently answer our questions, big or small. We found critical data to help us make informed decisions.

What we think is amazing about GRACE is that it has leveled the playing field for everyone. Someone who lives in Small Town, USA, may not have access to doctors who specialize in their cancer. But when life and death are on the line, geography should not matter. Everyone should be able to get the same information about their disease, regardless of where they live. 
 
GRACE provides access to a community of skilled practitioners, the latest research and data from the ever-evolving cancer field, and a caring network of support at no cost to ANYONE AND EVERYONE who needs it.
 
On this #GivingTuesday, help us honor the incredible work of GRACE that has made life-changing connections possible for all whose lives are touched by cancer. 
 
Thank you,



 


Denise Brock

GRACENotes Volume 51

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GRACENotes Volume 51 -The newest happenings on GRACE. 

GRACENotes Volume 51

Don’t miss out – receive the newest information from GRACE in your inbox every Friday. 

Click the button below to join the mailing list, and thanks for signing up!

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Denise Brock

GRACENotes Volume 49

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GRACENotes Volume 49 -The newest happenings on GRACE. 

GRACENotes Volume 49

Don’t miss out – receive the newest information from GRACE in your inbox every Friday. 

Click the button below to join the mailing list, and thanks for signing up!

Click to sign up!
 

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