Liz has spent the last 10+ years in the media buying and advertising industry, primarily with a performance marketing background focusing on digital, social, and mobile.
At the Ad Council, she oversees the development of pro-bono media partnerships for non-profit and government agencies across biddable media platforms including search, social, programmatic, and ad operations. In 2020 she launched a first to market donated media private marketplace to support COVID-19 and COVID-19 vaccine campaigns.
In her non-working hours, she enjoys reading, riding horses, and anything outdoorsy with her husband, toddler and dog.
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