Buddy Scalera, Board Member

Buddy Scalera, Senior Director, Content Strategy
The Medicine's Company
Board Member
Content Strategy, Global Health Science, The Medicines Company

Buddy is a strategic thought leader in new media technologies with 16+ years of digital content strategy experience. He has written and spoken extensively about healthcare marketing, social networks, marketing storytelling, web technologies and multimedia. He is the author of five mass market books on content, creative techniques, and process. He launched and maintained award-winning health information websites and was one of the driving forces behind placing the first pharmaceutical brand on a social network. At The Medicines Company, Buddy is the Senior Director of Content Strategy in the Global Health Sciences division.


Conflict of Interest: